Food reimagined.
Our secret ingredient, Rescued Bread Flour transforms unsold bread from supermarkets and manufacturers to replace traditional flour. We've declared it the next best thing since sliced bread. Watch Three on Demand to see the miracle!
Rescued is a circular economy, impact business with a profitable, sustainable and delicious solution for food that is otherwise being wasted. We're taking real action to tackle the food crisis. Driven by purpose and innovation, making really good food for people and our planet to thrive.
Fruit, vegetables, spent grains and spent juniper berries are rescued and reimagined to be come new hero ingredients.
Upcycled food is the easy way for anyone to prevent otherwise wasted food via the products they buy. We want to give people the ability to participate in the solution every time they buy from us. Vote with your dollars. Make the swap.
Food Rescuers
Our bold and achievable goal is to lead New Zealand businesses to a zero-food-waste-to-landfill future.
We're collaborating with growers, manufacturers, producers, retailers and food rescue redistributors to help solve food waste challenges by using our passion, expertise, shared values and innovation to move from waste to taste.
Diane, Royce, Emily, Sara, Shayde. The team is growing the next photo will have Linda, Maiko, Lulan, Po Lam, Blythe, Helena and Yuanyuan.💚
Proud members of
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Upcycled Food Association
The easy way for everyone to prevent food waste via the products they buy.
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Akina Impact Supplier
We are proud to be part of the Akina community of organisations delivering positive impact through trading.
Rescues
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bread rescue
Our secret ingredient Rescued Bread Flour replaces traditional flour in bakery and baked goods.
Bread packaging is upcycled by Future Post.
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peach rescue
696kg now feature on top of our ginger + peach cakes, in jams, chutneys, sauces and more.
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lemon rescue
400kg now an ingredient in our lemon + gin botanicals baking mixes and cakes.
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heirloom tomato rescue
More than 8 tonnes and rescuing. Heirloom kasundi chutney now a guest amenity at the Pullman Hotel in Auckland.
Collaborations and doing good are our thing. Growers, manufacturers, retailers, and charitable food redistributors now have a sustainable solution for surplus food.
Proud moments
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Future FoodTech 28 & 29 September 2023.
Featured start-up!
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Awards night 19 October 2023.
Congratulations to all the finalists!
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Awards night 9th November 2023.
Congratulations to all the finalists!
Rescued News
View all-
EXCITING NEWS
Stop the Press! We are so excited to be chosen by creative studio Tomorrow®. A huge thank you to Ben, the Tomorrow team, and powerhouse judges for this opportunity. We're...
EXCITING NEWS
Stop the Press! We are so excited to be chosen by creative studio Tomorrow®. A huge thank you to Ben, the Tomorrow team, and powerhouse judges for this opportunity. We're...
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MORE EXCITING NEWS!
The Big Food Redesign Challenge enters the Production Phase with 160+ products designed to help nature thrive. Rescued has five of those products. Read More
MORE EXCITING NEWS!
The Big Food Redesign Challenge enters the Production Phase with 160+ products designed to help nature thrive. Rescued has five of those products. Read More
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IMPACT Report
We're pretty proud of our impact and what we have achieved since our first rescue in 2022. A big shout out and thanks to our customers and collaborators! See our...
IMPACT Report
We're pretty proud of our impact and what we have achieved since our first rescue in 2022. A big shout out and thanks to our customers and collaborators! See our...
In The Media
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Supermarket News
Answering Nz’s Food Crisis
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Radio New Zealand
'Rescued' food start up on their way to the UK
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1News
Upcycled bread and wonky carrots: Tackling NZ's food waste problem
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Stuff
Countdown's old bread turned into cake mix
Food rescue partners
Become a food rescue partner-
Woolworths
Rescuring surplus, fruit and vegetables and bread we're creating a whole new category of upcycled food,
Baking mixes and breadcrumbs available at Countdown Ponsonby, Mt Eden, St Johns and Manukau City Mall. New stores coming soon.
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Good George
Flavour bomb gin botanicals are rescued and blended with rescued bread flour and rescued lemons to create a taste explosion.
Watch this space to see what we rescue next.
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Heirloomacy
Surplus heirloom tomatoes are given a new and long life happy life becoming a tasty vegan treat, a kasundi chutney that will transport you straight to India and a fabulous filling for rescued muffins.
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NZ Hothouse
We've got tomatoes every which way. Pulp, puree, paste, and we've even rescued the tomato waster to create new products.