We believe perfectly good food should not be wasted.


our mission

To prevent perfectly edible food from being wasted. We will achieve this through innovation, preservation and our determination to make a difference.

our vision

Upcycled United. By 2027, New Zealand will have a national upcycling system that will prevent 100% of surplus food from being wasted. 

our goals

  • Achieve 100% happy customers and crew.
  • Create financial stability so we can do more.
  • Grow our customers and collaborators and expand internationally.
  • Make a positive environmental, economic and social impact everyday.
  • Increase the volume of surplus food rescued by at least 50% every year.
  • Attain B Corp Certification.
  • Obtain Upcycled Food certification for Rescued Bread Flour.